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(AFX UK Focus) 2010-06-09 15:30 BP buys search term “oil spill” from Google

Posted on June 12, 2010 by bp complaints

(AFX UK Focus) 2010-06-09 15:30 BP buys search term “oil spill” from Google
LONDON, June 9 (Reuters) – BP Plc has bought terms such as “oil spill” from search engine providers including Google Inc to help direct Internet users to its website as it attempts to control the worst oil spill in U.S. history. A spokesman said BP would pay fees so its own website would rank higher or even top in the list of results when Internet users search on terms such as “oil spill …
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